BMW Genius

Make a BMW product expert your new co-pilot.

Introducing BMW Genius Everywhere.

To help you enjoy everything your BMW has to offer, our team of BMW Geniuses is available to provide you with helpful product information and to answer your questions wherever you are - in our store, via your smart phone or tablet, or by calling our geniuses directly.

BMW Genius App

The BMW Genius App is the all-new way to learn about your BMW on your tablet and smart phone. This app provides you with how-to videos about key features and functionalities, as well as model specific product information. The better you know your BMW, the more you can enjoy the benefits of BMW's class leading innovations.

BMW Genius Hotline

Curious about a vehicle feature you've never experienced? Call our BMW Genius Hotline where our dedicated team is available to help answer all of your product related questions. For your convenience, you can also save this number in your vehicle. If you aren't sure how, please call us and we would be happy to assist you.

BMW Genius Hotline - 1.844.4GENIUS (443-6487)
Available Monday through Friday, 9:00am-9:00pm (EST)

Meet Our Geniuses


Joe D'Orazio


Joe is the Senior Genius in our BMW Genius Program at Bobby Rahal BMW.  He brings with him a tremendous passion and enthusiasm for the brand, along with specialized training on all of BMW's latest innovative features and technologies.  Joe supports the sales associates at Bobby Rahal BMW by developing relationships with the guests and providing new and prospective customers answers to all of their questions.  Joe is highly customer oriented, with a focus on making every customer have the ultimate experience.  Joe is not a salesman but rather a BMW Product Genius!


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